Did you know that 90 seconds is all it takes for a product to create an impression? As many as 85% of consumers believe that colour is the chief factor while buying a product.
This means that colours and the psychology of colour plays a huge role when it comes to choosing clothing to buy as well as choosing clothing to wear on a daily basis. Not only can emotions take control over of the colours we choose, but colours can also alter our emotions as well. The colours in clothing can have both an impact on your own emotions as well as the emotions of others.
Depending on the situation you’re in, as you could be dressing for work or leisure, you can choose certain colours in your clothing to reflect the mood you want to convey. For example, bright green is great for anyone in the creative industries as it reflects creative and refreshing emotions. Dark blue is good for conferences as it portrays authority and power and yellow is ideal for social gatherings where you want to reflect fun and energetic emotions. These are just some key examples of the power of colours in clothing.
The guys over at Positive Branding have designed a cool infographic below which pinpoints some of the key psychology behind colours in clothing, covering the different shades of blue, green, yellow, orange, red, black, white and grey and what they might mean. In an easy-to-follow layout, the infographic also pinpoints some of the favourite colours between men and women, as well as some of the least favourite colours.
Everybody has his own favorite color. It mirrors our personality and has influence on how we act and how other people perceive us. That is the reason why GF Smith started a challenge together with the design agency„Made Thought“ as well as Hull, the british capital of culture 2017.
Till 31st of March the participants were able to take part and win.
A few days ago the result of over 30000 votes was published.
The winner is „Marrs Green“,
a mixture of blue, green and red. It was announced by thousands of paper helicopters coming down the sky at Humber Street in Hull.
The winning color is added as 51st tone to GF Smith range of high quality paper Colorplan. The participant who came closest to the most mentioned color, has the honor to give the 51st Colorplan-tone his name.
Additionally the winner receives a personalized letter set and a vacation for 2 persons to
GF-Smith-paper company.Furthermore a Pop-up-Shopis opened where furniture, fashion and Tokyo Bikes, specially designed in the color„Marrs Green“, are sold.
ONE COLOR TREND AND MANY NAMES
Actually this isn't completly new to the most of us. The "green trend" was preticted by designer and trend researcher for quite some years.
Pantone announced her color of the year 2017 "Greenery" and it pops up in every corner of fashion, architecture, graphic design or interior design.
The only thing that is different with "Marss Green" is its naming!
Artists often speak of a cyan, webdesigners call it teal. In fashion stores would might ask for petrol.
On the streets people sometimes just call it turquoise.
No matter how they call it. We really like it and are pretty sure it will stick around for quite a while!
Here's how the most popular color of the world is produced.
Looking for simple and easy ways:
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There is one color dominating all design disciplines like no other:"
"It is called millenial pink and can be described as a color developing out of beige, nude and a feminine light rose."1
It is incredibly popular in fashion and can't be overseen in graphic and branding design. The furniture show in Milano proved that Interior Design seams to be keen on it as well.
It even got on the top 10 list of the most instagramed topics of the Salone di mobile 2017.
With the hashtag #milanogram2017 all trends made their way around the world this year.
Isla by Note Design Studio for Sancal
Note Design Studio's biggest launch in Milan was this island sofa for Spanish brand Sancal shown at the Salone del Mobile in millennial pink. It is the latest in a series of pink products created by the Stockholm-based design studio.
Five Pouff by Anderssen & Voll for Muuto
As mentioned above the brilliant Danish brand Muuto chose the pink to dominate their design! Highlights included the new Five Pouff by Norwegian studio Anderssen & Voll, a five-sided piece with stitched stripes.
Le Refuge by Marc Ange
Created by Paris-based designer Marc Ange, this pink bed became the most Instagrammed installation at Milan design week. It is shaded beneath a canopy of pink leaf-shaped panels and picks up the palmation trends we are following for quite a while.
Assembly sofa by Diesel Living with Moroso
Italian brand Moroso teamed up with fashion brand Diesel to create what it calls a "collection of laid-back, comfortable products" in Milan. Among them was the Assembly sofa, which combines textured fabrics like plush velvet and felt with industrial steel bolts.
Now you might be asking yourself, which color can be used perfectly with Millenial Pink? Our answer is very clear: JADE GREEN!
As seen a lot in Branding design at the moment, this is an awesome example:
The interest in pink didn't come out of nothing. Media has been written about it for quite some time and not only fashion bloggers and journalists. Just to name a few big ones:
By the time everyone started calling it Millennial Pink in the summer of 2016, the color had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.
In the same year Pantone named the more warm color Rose Quartz Color of the year!
Rose Quartz, described as "a warmer embracing rose tone" and Serenity, which is a "cooler tranquil blue" were apparently chosen to reflect consumers seeking soothing colours.
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Although transparent leather had previously been achieved with smaller hides, such as goat and sheep, it had been hard like parchment. Recht wanted to create a supple version that could be manipulated to create garments.
"It came out of the challenge of rethinking leather aesthetics in terms of both visual and touch properties," said Recht.
"We asked ourselves what would be the holy grail of leather? I would say it would be creating a futuristic material that still maintains the properties that we know, love, and require from leather."
Chameo Design prepared something for you to surprise the ones you love with a stylish easter bucket. Please feel free to download your free Easter card printable.
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