Did you know that 90 seconds is all it takes for a product to create an impression? As many as 85% of consumers believe that colour is the chief factor while buying a product.
This means that colours and the psychology of colour plays a huge role when it comes to choosing clothing to buy as well as choosing clothing to wear on a daily basis. Not only can emotions take control over of the colours we choose, but colours can also alter our emotions as well. The colours in clothing can have both an impact on your own emotions as well as the emotions of others.
Depending on the situation you’re in, as you could be dressing for work or leisure, you can choose certain colours in your clothing to reflect the mood you want to convey. For example, bright green is great for anyone in the creative industries as it reflects creative and refreshing emotions. Dark blue is good for conferences as it portrays authority and power and yellow is ideal for social gatherings where you want to reflect fun and energetic emotions. These are just some key examples of the power of colours in clothing.
The guys over at Positive Branding have designed a cool infographic below which pinpoints some of the key psychology behind colours in clothing, covering the different shades of blue, green, yellow, orange, red, black, white and grey and what they might mean. In an easy-to-follow layout, the infographic also pinpoints some of the favourite colours between men and women, as well as some of the least favourite colours.