All of us know the problem that PET waste needs to get out of our oceans. Why shouldn't we buy a mass produced product as a shoe from recycled plastic?
Thats what Adidas thought and strated a collaboration with Parley for the Oceans, an initiative that invites creators to raise awareness and protect ocean life through various projects.
There result is a cool sneaker called Adidas x Parley.
To bring this project to life, Adidas also reached out to long-time collaborator Alexander Taylor, a London-based industrial designer.
The environmentally-friendly sneakers use two kinds of recycled plastic: PET, which you probably know from water bottle manufacturing, and nylon 6 gill-net, a material salvaged off the coast of Africa from illegal fishermen.
"The white part of the shoe is recycled PET, which was produced using PET rubbish collected during a clean up operation in the Maldives in November last year."